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AI/SaaS / Current / Live in production
DZND.studio
Designed and built DZND.studio end-to-end, including information architecture, visual direction, interaction design, frontend engineering, deployment, and ongoing technical ownership.
Role
Labs Vertical Director / Product designer / Full-stack engineer
Organisation
DZND LTD
Disciplines
Full-Stack / Backend Systems
Status
Live in production
What this system solves
DZND needed a flexible digital home for its multidisciplinary work, internal ventures, and commercial delivery without relying on a generic agency template.
System overview
As Labs Vertical Director at DZND LTD, I led DZND.studio from design through production deployment and continue to own its technical direction.
What I built
- Defined the structure, content hierarchy, visual language, and responsive behaviour.
- Built the production interface and reusable component system.
- Configured deployment and maintainable release workflows.
Architecture
- Reusable brand primitives are separated from page-specific compositions.
- Project and venture surfaces can expand without redesigning the core shell.
- Asset delivery and deployment are optimised for a fast public experience.
Validation and results
- Validated across responsive breakpoints and production deployment conditions.